ESL Phrase Lesson #3 "At The End of the Day"

This idiom is a relatively recent phrase that is being used frequently in everyday American English.

"At the end of the day" means after you have done all that you can say or do about something, it is an assessment of the results. In other words, what did you accomplish!

Consider this example:

There were two people who were in a bicycle shop to purchase the same color bicycle. The salesman told them he had only 1 bicycle in that color. Both of the customers insisted on purchasing the same color bicycle, leaving the salesman in a very difficult situation. After talking with his manager, the salesman offered a solution to the problem by offering to sell a higher priced bicycle for the same price to both of the customers. One of the customers accepted the offer, and "at the end of the day" both customers were satisfied!